Tent London – The IA Review
September 19th – 22nd
Old Truman Brewery, Brick Lane.
Over the weekend, our Live Iconic team were lucky enough to showcase their range at one of London’s most popular design shows, ‘Tent London’.  For those of you who have never attended, the show offers a great platform for new and existing brands to raise brand awareness amongst trade, corporate and the general public. TENT is also internationally renowned and therefore receives visitors from all over the world.
Housed at The Old Truman Brewery in trendy East London, the event provides an ideal showcase. Many labels that started small when Tent was first launched 8 years ago are now established and continue to grow - A great testament for the show.
Upon entry to The Old Truman Brewery we were greeted by The Super Brands exhibition – in particular the café designed by rising star AfroditiKrassa. This café was impossible to miss – loosely based on a catwalk theme, the café also illustrated their impressive range of tiles and pendant lighting. Also exhibiting within Super Brands was Jake Phipps, a designer that also stood out at Clerkenwell Design Week for us. Our very own Live Iconic were also part of Super Brands a welcome addition confirming to the Super Brand philosophy of ‘Form and Function’.
Our Super Brands Highlights…
Jake Phipps - http://www.jakephipps.com/
Vita Living -  http://goo.gl/etfYks
Live Iconic was situated right on the edge of the Super Brands exhibition, alongside the ever-present 100% Norway. Featuring as part of the London Design Festival for the 11th year running, the look and feel of 100% Norway drew inspiration from the countries untamed natural landscape. The exhibition is an opportunity to nurture young Norwegian designers, showing mock-up’s and early prototypes right through to the finished article.
The best of 100% Norway
Morten & Jonas – http://www.morten-jonas.no/
Caroline Olsson - http://carolineolsson.no/
Next up was the weird and wonderful ‘Tokyo Designers Week’ – a highlight at Milan 2014 and it truly was a fascinating journey. Adopting the theme ‘Tokyo Imagine’ the exhibition was very involving allowing the public to interact through mobile apps and interactive gaming experiences. This exhibition would not have felt out of place at the Barbican’s Digital Revolution Show.   
The best of Tokyo Designers Week…
Integral Vision - http://www.integral-vision.net/
Amana - http://amana.co.jp/english/about/works/
With so much to see over the four days there truly was something for everyone. With 280 companies from 29 countries exhibiting it was an international coming-together of creative minds – it’s difficult to think that this much inspiration could be housed under one roof but The Old Truman Brewery was that roof.
As tent continues to grow more and more popular it’s international status only grows stronger.
See you next year at Tent 2015 
Before we go, here are some visual treats for you to feast your eyes on…
Tokyo Designers Week  http://goo.gl/Dzgb6R
100% Norway   http://goo.gl/bWC1WK
Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 

Some photos of our own brand Live Iconic exhibiting at Tent London 14 
OUR TOP PICKS FOR TENT LONDON 2014…

LIVE ICONIC
Drawing inspiration from Scandinavian design, the Live Iconic product range represents the very best of British design and manufacturing; a crafted, modern and contemporary feel. Popular products such as the ‘Oskar’ sideboard and the ‘Elle’ dining chair illustrate this; combining form and functionality.
Hall SBL, Stand 48 
@Live__Iconic
http://www.live-iconic.com/  

100% NORWAY
Scandinavian design is a key influence for the Live Iconic collection. Therefore, it would be hard not to draw our attention towards 100% Norway. Showcasing the best of Norwegian furniture and product design, we are looking forward to seeing what they have to offer this year (They’re also our neighbour at the show) 
Hall G4, Ground Floor
@100NORWAY
http://100percentnorway.com/

MICHAEL & GEORGE
Husband and wife, Michael & George have been selected as one of 5 fresh faces of the London Design Festival. They are designers of lighting, furniture and homewares that take inspiration from everyday objects. Look out for their signature HB Lamp!
Hall T5, Stand J17
@_michaelgeorge
http://www.michaelandgeorge.com/ 

SAY DUCK
Something a little bit different! As opposed to designing furniture, Say Duck is a source of inspiration and a catalyst for consumers to find and buy the products they love. Using augmented reality customers can see how products will look in their home before purchasing, very cool!
Hall SBL, Stand 10
@SayduckLtd
http://www.sayduck.com/ 

Enjoy the Show!  OUR TOP PICKS FOR TENT LONDON 2014…

LIVE ICONIC
Drawing inspiration from Scandinavian design, the Live Iconic product range represents the very best of British design and manufacturing; a crafted, modern and contemporary feel. Popular products such as the ‘Oskar’ sideboard and the ‘Elle’ dining chair illustrate this; combining form and functionality.
Hall SBL, Stand 48 
@Live__Iconic
http://www.live-iconic.com/  

100% NORWAY
Scandinavian design is a key influence for the Live Iconic collection. Therefore, it would be hard not to draw our attention towards 100% Norway. Showcasing the best of Norwegian furniture and product design, we are looking forward to seeing what they have to offer this year (They’re also our neighbour at the show) 
Hall G4, Ground Floor
@100NORWAY
http://100percentnorway.com/

MICHAEL & GEORGE
Husband and wife, Michael & George have been selected as one of 5 fresh faces of the London Design Festival. They are designers of lighting, furniture and homewares that take inspiration from everyday objects. Look out for their signature HB Lamp!
Hall T5, Stand J17
@_michaelgeorge
http://www.michaelandgeorge.com/ 

SAY DUCK
Something a little bit different! As opposed to designing furniture, Say Duck is a source of inspiration and a catalyst for consumers to find and buy the products they love. Using augmented reality customers can see how products will look in their home before purchasing, very cool!
Hall SBL, Stand 10
@SayduckLtd
http://www.sayduck.com/ 

Enjoy the Show!  OUR TOP PICKS FOR TENT LONDON 2014…

LIVE ICONIC
Drawing inspiration from Scandinavian design, the Live Iconic product range represents the very best of British design and manufacturing; a crafted, modern and contemporary feel. Popular products such as the ‘Oskar’ sideboard and the ‘Elle’ dining chair illustrate this; combining form and functionality.
Hall SBL, Stand 48 
@Live__Iconic
http://www.live-iconic.com/  

100% NORWAY
Scandinavian design is a key influence for the Live Iconic collection. Therefore, it would be hard not to draw our attention towards 100% Norway. Showcasing the best of Norwegian furniture and product design, we are looking forward to seeing what they have to offer this year (They’re also our neighbour at the show) 
Hall G4, Ground Floor
@100NORWAY
http://100percentnorway.com/

MICHAEL & GEORGE
Husband and wife, Michael & George have been selected as one of 5 fresh faces of the London Design Festival. They are designers of lighting, furniture and homewares that take inspiration from everyday objects. Look out for their signature HB Lamp!
Hall T5, Stand J17
@_michaelgeorge
http://www.michaelandgeorge.com/ 

SAY DUCK
Something a little bit different! As opposed to designing furniture, Say Duck is a source of inspiration and a catalyst for consumers to find and buy the products they love. Using augmented reality customers can see how products will look in their home before purchasing, very cool!
Hall SBL, Stand 10
@SayduckLtd
http://www.sayduck.com/ 

Enjoy the Show!  OUR TOP PICKS FOR TENT LONDON 2014…

LIVE ICONIC
Drawing inspiration from Scandinavian design, the Live Iconic product range represents the very best of British design and manufacturing; a crafted, modern and contemporary feel. Popular products such as the ‘Oskar’ sideboard and the ‘Elle’ dining chair illustrate this; combining form and functionality.
Hall SBL, Stand 48 
@Live__Iconic
http://www.live-iconic.com/  

100% NORWAY
Scandinavian design is a key influence for the Live Iconic collection. Therefore, it would be hard not to draw our attention towards 100% Norway. Showcasing the best of Norwegian furniture and product design, we are looking forward to seeing what they have to offer this year (They’re also our neighbour at the show) 
Hall G4, Ground Floor
@100NORWAY
http://100percentnorway.com/

MICHAEL & GEORGE
Husband and wife, Michael & George have been selected as one of 5 fresh faces of the London Design Festival. They are designers of lighting, furniture and homewares that take inspiration from everyday objects. Look out for their signature HB Lamp!
Hall T5, Stand J17
@_michaelgeorge
http://www.michaelandgeorge.com/ 

SAY DUCK
Something a little bit different! As opposed to designing furniture, Say Duck is a source of inspiration and a catalyst for consumers to find and buy the products they love. Using augmented reality customers can see how products will look in their home before purchasing, very cool!
Hall SBL, Stand 10
@SayduckLtd
http://www.sayduck.com/ 

Enjoy the Show! 
TENT LONDON 2014 - A PREVIEW…
As the anticipation builds towards the start of TENT London 2014, we take a quick look at why it has become one of London’s most popular design shows.
First things, first… it’s important for us to announce that our very own Live Iconic team will be exhibiting their collection this year, as part of Super Brands.  As this will be our TENT London debut, you can imagine we’re giddy for the event to begin. If you’re planning to attend, come along and see us at the Old Truman Brewery, we’ll be there all weekend, Stand 48 J
For those of you who haven’t experienced TENT London before, you’ve been missing out!  Here’s a little preview…
As part of London Design Festival, TENT London is all about promoting creativity, product design, great brands and inspiration. It presents an ideal opportunity to launch new products and innovations to a wide audience, including overseas visitors! A great platform to raise brand awareness amongst trade, corporate and the general public. 
Our top picks for TENT London 2014 to follow…
#‎Style‬ and ‪#‎Comfort‬… living room fundamentals!
Not as easy to achieve as it sounds. Here are 10 diverse living ‪#‎styles‬ from refinery29​ that prove it can be done. Perfect for #inspiration! http://goo.gl/qpB5bu
Explore our range - http://goo.gl/B2pFkb ‪#‎InteriorAddict‬#‎Style‬ and ‪#‎Comfort‬… living room fundamentals!
Not as easy to achieve as it sounds. Here are 10 diverse living ‪#‎styles‬ from refinery29​ that prove it can be done. Perfect for #inspiration! http://goo.gl/qpB5bu
Explore our range - http://goo.gl/B2pFkb ‪#‎InteriorAddict‬
Everyone needs a benchmark!
Here are some awesomely #stylish #living spaces from homedesigning​ - http://goo.gl/e0IzmGEveryone needs a benchmark!
Here are some awesomely #stylish #living spaces from homedesigning​ - http://goo.gl/e0IzmG
#Natural materials are not only good for the environment; they are the definitely the way to go when it comes to your ‪#‎interior‬ ‪#‎décor‬ - read more about the advantages in this article from freshome - http://goo.gl/E6lZos

Our very own Live Iconic range is the perfect solution if your looking to give your home that natural feel… http://goo.gl/TuPDHu
#Natural materials are not only good for the environment; they are the definitely the way to go when it comes to your ‪#‎interior‬ ‪#‎décor‬ - read more about the advantages in this article from freshome - http://goo.gl/E6lZos

Our very own Live Iconic range is the perfect solution if your looking to give your home that natural feel… http://goo.gl/TuPDHu
Ever wondered what ‪#‎interiordesign‬ says about our personalities? This great article from freshome explains all… http://goo.gl/hM6WEm
Take a look around your ‪#‎home‬ and see if there’s a pattern… Ever wondered what ‪#‎interiordesign‬ says about our personalities? This great article from freshome explains all… http://goo.gl/hM6WEm
Take a look around your ‪#‎home‬ and see if there’s a pattern…
#Scandinavian #Design… modern and minimalist! 


 Explore the secrets behind the #style and see why it has become a global benchmark for #interiordesign - http://goo.gl/vnnvq1 freshome Our extensive range of Scandinavian styled #furniture - http://goo.gl/dzSnL7

#Scandinavian #Design… modern and minimalist! 


 Explore the secrets behind the #style and see why it has become a global benchmark for #interiordesign - http://goo.gl/vnnvq1 freshome Our extensive range of Scandinavian styled #furniture - http://goo.gl/dzSnL7
Cheeky Chap! 
Time to kick back and enjoy the evening. Maybe even have a#read? Take a look at these super cosy #reading nooks fromRefinery29 - http://goo.gl/VAxnM3 Have you got a favourite reading corner? Maybe you prefer a comfy #armchair? Explore our collection -http://goo.gl/ucuJKI
Natural materials are not only good for the environment; they are the definitely the way to go when it comes to your #interior #décor - read more about the advantages in this article from Freshome - http://goo.gl/E6lZosOur very own Live Iconic range is the perfect solution if your looking to give your home that natural feel… http://goo.gl/TuPDHu
What’s your #style ? Here’s your chance to find out. Take this quick test and see how you stack up - http://goo.gl/jhZk4M - Don’t worry it’s just a bit of fun  #styletest
GREAT NEWS!We are pleased to announce that we will be exhibiting our very own Live Iconic collection Tent London 2014.It’s our first exhibition for #LiveIconic so as you can imagine we are VERY excited  The event takes place at the The Old Truman Brewery from September 18th - 21st and we will be part of #superbrands
For more info - http://goo.gl/iw6b6QFor tickets - http://goo.gl/U5XXhDOur site - http://goo.gl/2sIGIF